Thank you for your hot topic Susan. It provides valuable insight in how we can gain attention for our sector. I would like to perhaps extend your first point to include – Shamelessly Self-promote!
In the very competitive promotions industry, "shamelessly self-promote" was the catch cry of the printing franchise of our home based printing business. While my career may have changed, I have continued this mantra as I feel it works for any industry including the volunteer management sector.
Volunteer Management is about having well designed and managed volunteer programs, which utilize the skills, abilities, intellect, passion and time of volunteers, to address community needs or value adding to an existing service. However, as you suggest Susan, there may be some people within an organisation or in the general public who may be unaware of the extent of the volunteer programs and the role which volunteers play within an organisation.